17 October 2013

target: city love

I'm a little bit obsessed with this recent Target Canada campaign. Target made geo-targeted posts to let people know that Bullseye the dog was new in town and was looking for activities to do over the summer. They collected the responses and showcased a few as custom illustrations. See the whole campaign here. Illustrations by the ever-so-amazing Lab Partners.
[ Above: Smoked Meat Bagels, Montreal / Grand Prix de Trois-Rivieres / Whale Watching on Grand Manan Island, Saint John / Mont-Megantic Observatory, Richmond ]

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